We build community. It's where our kids grow up.

New York Times Quote

Matthew was quoted in the New York Times blog after Gunnison voted in marijuana.

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The Marijuana Divide

Matthew was interviewed prior to Gunnison midterm vote around marijuana issues.  He is featured in the NY Times video.

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Thrive’s mission is to build stronger and more engaged communities using education and science based facts to support youth development.  

We are changing the way the world approaches ‘drug prevention.’ We believe there are no drug problems. There are life problems.

We work closely with the Cannabis Industry in developing a high standard of social responsibility and customer education.

We work closely with communities in reducing risk factors and building protective factors in support of positive youth development — we all have a stake in developing the ‘next greatest generation’ so they can thrive.

Community Benefits

We help Communities and Youth thrive with;

Access to our Regional Community Builders (RCBs) who are trained in;

  • community leadership,
  • public policy,
  • substance abuse prevention strategies,
  • and education.

RCBs can facilitate the creation of community-based coalition groups and offer prevention organizations consultation on a wide variety of community building strategies, grant writing, and evidence-based programs.

Learn more.
Cannabis Industry Services

We help the Cannabis Industry thrive with;

  • social marketing & customer education
  • community benefit plan consultations
  • business advising and partnering
  • community engagement
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Got two minutes for an introduction from Matthew?

I just read your article in the paper, and I loved the way you framed the issue and discussed your future endeavors, very nicely done.  I am writing to extend my gratitude for what you have done for GCSAPP and our community, as well as what you are going to continue to do for this and other communities.  I wanted to extend a formal “thank you”, you and your work are greatly appreciated!

Jessica Vogan

Western's Prevention Educator, Western State Colorado University

Thank you for all your hard work and dedication.
I look forward to seeing great things from you!

Paula Swensen

County Commishioner, Gunnison County

Thrive's Blog

Read for fun, knowledge, and share your thoughts and experiences

Calling My ‘Ringer’

To call one’s ringer, is to step into life. I am calling my ringer now. In honor of my old man and a game we both love to talk a bunch of shit about while playing. Some of you know I left my director position at Gunnison County’s Substance Abuse Prevention... read more

Gunnison Appears To Be Green

Preliminary results show voters favor marijuana shops, grows, cultivation & tax. Based on preliminary results, as of 9:00am on Wednesday, November 5th, the City of Gunnison Colorado voters appear to have approved three ballot initiatives regarding marijuana... read more

Talking To Your Kids About Drugs & Other Risky Behaviors

We want kids to take risks. If kids do not engage in risky behaviors, they would never leave our homes. Think about it.  Moving away from home is a risky behavior.  If our kids do not learn how to take risks they will never venture on their own and nothing new in the... read more

A New Model for Drug Prevention – that works!

I once heard that in all the history of humans, every tool that has ever been created is still in operation somewhere. That’s amazing to think about. I don’t have a source and I don’t know if it is true. I do like to think it is though. We continue to adapt and... read more

What every parent should know about marijuana.

From one parent to another is a few thoughts on ‘what every parent should know about marijuana.’ First, marijuana is a plant that grows easily and in most all places of the world.  The plants contain THC, CBD and multiple other cannabinoids.  Cannabinoids also occur... read more

Marijuana in 2024; non-fiction?

As I wake up today, on September 24, 2024, I take a short pause to reflect on the last ten years of drug prevention and marijuana legalization.  What a wild and strange trip it’s been. 2014 was when Colorado and Washington voters brought recreational legalization to... read more

We value:



Be true and speak with heart.



Show people who you are.


Believe in your gifts.


Allow others to express their gifts.
Matthew S. Kuehlhorn, CPSII

Matthew S. Kuehlhorn, CPSII

Community Builder & Founder

I am a certified drug prevention specialist who firmly believes in legalizing marijuana.  Why?  I don’t believe there are drug problems – there are only life problems.

Connect with me.

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